day, when the plates were being 
prepared for an album which I published as a souvenir of the show, the 
engraver arrived with a proof. 
[Illustration: MR. SAMBOURNE'S PROSPECTUS.] 
"But there is some mistake here," said my secretary. "We have no such 
picture as that on the premises."
The engraver was puzzled, and as he seemed rather sceptical upon the 
point, he was allowed to look round, and speedily found the picture he 
had copied. It had actually been close at my secretary's elbow since the 
"Artistic Joke" was opened to the public, but as the pictures were all 
under glass, I suppose he had only seen his own reflection when gazing 
at them. It was this perhaps which caused another gentleman whom I 
have before mentioned to beat so hasty a retreat. Both of them may 
have been frightened by what they saw. 
The suggestion that I should be run as a public company emanated 
from the fertile brain of my friend Mr. Linley Sambourne. This is his 
rough idea of the prospectus: 
This Company has been formed to acquire the sole exclusive 
concession of the marvellous and rapid power of production of the 
above-mentioned Managing Director, and to take over the same as a 
going concern. 
These productions have been in continual flow for many years past, and 
are too well known to need any assurance of the possibility of a failure 
of supply. It is therefore with the utmost confidence that this sure and 
certain investment is now offered to the public with an absolute 
guarantee of a percentage for Fifteen Years of Forty-five per cent. 
Mr. Furniss can be seen at work with the regularity of a threshing 
machine and the variety of a kaleidoscope any day from 8 o'c. a.m. to 8 
o'c. p.m. on presentation of visiting card. 
BANKERS, Close, Gatherum & Co., Lombard Street. 
SOLICITORS, Black, White & Co., Tube Court. 
SECRETARY, pro tem. Earl M----, Arrystone Grange. 
The Subscription List will close on or before Monday, April 1st, 1887. 
* * * * *
Messrs. C. White & Greyon Grey invite subscriptions for the 
undermentioned Share Capital and Debentures of the 
HARRY FURNISS PARODY CARTOON COMPANY (Unlimited). 
Incorporated under the Joint Stock Companies Acts, 1862 and 1883. 
Share Capital £4,000,000. 
Divided as follows: 
450,000 Ordinary Shares of £5 each £2,250,000 175,000 7 p.c. 
Cumulative Preference Shares of £10 each 1,750,000 
DIRECTORS. 
Chairman: H. V---- W----, Esq., Regent Street, photographer. Sir John 
S---- V----, Kt., Pine Court, Kent. H---- F----, Esq., Draughtsman and 
Designer, 45, Drury Lane. 
HARRY FURNISS, ESQ., R.R.A., R.R.I., &c., will join the Board as 
Managing Director on allotment. 
 
A JOKE WITHIN A JOKE. 
[Illustration] 
A showman, particularly with some attraction of the passing hour, must 
"boom his show for all it's worth," as the Americans say; so I "boomed" 
my "Artistic Joke" with an advertising joke, and at the same time 
parodied another branch of art--the art of advertising the artists, by a 
special number of a magazine devoted to the work of an Academician. 
The special numbers, generally published at Christmas, are familiar and 
interesting to us all. Still, from any point of view they are fair game. 
They are of course merely non-critical, eulogistic accounts of the artist 
and his work. So
"How he Did It--The Story of my 'Artistic Joke,'" duly appeared, written 
by my Lay-figure. 
"PREFACE. 
[Illustration] 
"The fact of my being only an artist's lay-figure will account for any 
stiffness or angularity in my literary style. Whilst conscious of my 
deficiencies in this respect, I am comforted by the consideration that a 
lay-figure attempting literature cannot by any possibility perpetrate 
greater absurdities than are committed by many a ready writer who 
indulges in those glowing and gushing descriptions of artists and their 
work which it is now the fashion to publish, in some such shape as the 
present, for the delectation (and delusion) of a gossip-loving public." 
This, the origin of "The Artistic Joke," is a fair specimen of the 
absurdity I published as an advertisement, though many bought it and 
read it as a "true and authentic account" of the confessions of a 
caricaturist's lay-figure: 
[Illustration: MY PORTRAIT. FRONTISPIECE FOR 'HOW HE DID 
IT.'] 
"As many would be interested in knowing how this extraordinary idea 
of an Academy pour rire first occurred to this artist, I hasten to gratify 
their natural curiosity. It was before little Harry reached the age of 
seven, and while watching with fellow-feeling the house-painters at 
work in his father's house. One day, at lunchtime, when the men had 
left their ladders and paraphernalia near the picture-gallery (a long 
room containing choice works of all the great masters), he seized his 
opportunity: with herculean strength and Buffalo-Billish agility, our 
hero dragged all the ladders, paints and brushes into the gallery, and    
    
		
	
	
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