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Supply and Demand 
 
The Project Gutenberg EBook of Supply and Demand, by Hubert D. 
Henderson This eBook is for the use of anyone anywhere at no cost and 
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Title: Supply and Demand 
Author: Hubert D. Henderson 
Release Date: January 6, 2004 [EBook #10612] 
Language: English 
Character set encoding: ISO-8859-1 
*** START OF THIS PROJECT GUTENBERG EBOOK SUPPLY 
AND DEMAND *** 
 
Produced by Josh Cogliati and PG Distributed Proofreaders 
 
SUPPLY AND DEMAND 
By Hubert D. Henderson M.A.
With an Introduction by J.M. Keynes M.A., C.B. 
1922. 
 
INTRODUCTION 
The Theory of Economics does not furnish a body of settled 
conclusions immediately applicable to policy. It is a method rather than 
a doctrine, an apparatus of the mind, a technique of thinking, which 
helps its possessor to draw correct conclusions. It is not difficult in the 
sense in which mathematical and scientific techniques are difficult; but 
the fact that its modes of expression are much less precise than these, 
renders decidedly difficult the task of conveying it correctly to the 
minds of learners. 
Before Adam Smith this apparatus of thought scarcely existed. 
Between his time and this it has been steadily enlarged and improved. 
Nor is there any branch of knowledge in the formation of which 
Englishmen can claim a more predominant part. It is not complete yet, 
but important improvements in its elements are becoming rare. The 
main task of the professional economist now consists, either in 
obtaining a wide knowledge of relevant facts and exercising skill in the 
application of economic principles to them, or in expounding the 
elements of his method in a lucid, accurate and illuminating way, so 
that, through his instruction, the number of those who can think for 
themselves may be increased. 
This Series is directed towards the latter aim. It is intended to convey to 
the ordinary reader and to the uninitiated student some conception of 
the general principles of thought which economists now apply to 
economic problems. The writers are not concerned to make original 
contributions to knowledge, or even to attempt a complete summary of 
all the principles of the subject. They have been more anxious to avoid 
obscure forms of expression than difficult ideas; and their object has 
been to expound to intelligent readers, previously unfamiliar with the 
subject, the most significant elements of economic method. Most of the
omissions of matter often treated in textbooks are intentional; for as a 
subject develops, it is important, especially in books meant to be 
introductory, to discard the marks of the chrysalid stage before thought 
had wings. 
Even on matters of principle there is not yet a complete unanimity of 
opinion amongst professors. Generally speaking, the writers of these 
volumes believe themselves to be orthodox members of the Cambridge 
School of Economics. At any rate, most of their ideas about the subject, 
and even their prejudices, are traceable to the contact they have enjoyed 
with the writings and lectures of the two economists who have chiefly 
influenced Cambridge thought for the past fifty years, Dr. Marshall and 
Professor Pigou. 
J.M. Keynes. 
CONTENTS 
 
CHAPTER I 
THE ECONOMIC WORLD 
§1. THEORY AND FACT 
§2. THE DIVISION OF LABOR 
§3. THE EXISTENCE OF ORDER 
§4. SOME REFLECTIONS UPON JOINT PRODUCTS 
§5. SOME REFLECTIONS UPON CAPITAL 
§6. THE FUNDAMENTAL CHARACTER OF MANY ECONOMIC 
LAWS
CHAPTER II 
THE GENERAL LAWS OF SUPPLY AND DEMAND 
§1. PRELIMINARY STATEMENT OF THREE LAWS 
§2. DIAGRAMS AND THEIR USES 
§3. AMBIGUITIES OF THE EXPRESSIONS, "INCREASE IN 
DEMAND," ETC. 
§4. REACTIONS OF CHANGES IN DEMAND AND SUPPLY ON 
PRICE 
§5. SOME PARADOXICAL REACTIONS OF PRICE CHANGES 
ON SUPPLY 
§6. THE DISTURBANCES OF MONETARY CHANGES 
§7. THE TRADE CYCLE 
 
CHAPTER III 
UTILITY AND THE MARGIN OF CONSUMPTION 
§1. THE FORCES BEHIND SUPPLY AND DEMAND 
§2. THE LAW OF DIMINISHING UTILITY 
§3. THE RELATION BETWEEN PRICE AND MARGINAL 
UTILITY 
§4. THE MARGINAL PURCHASER 
§5. THE BUSINESS MAN AS PURCHASER 
§6. THE DIMINISHING UTILITY OF MONEY
CHAPTER IV 
COST AND THE MARGIN OF PRODUCTION 
§1. AN ILLUSTRATION FROM COAL 
§2. THE VARIOUS ASPECTS OF MARGINAL COST 
§3. THE DANGERS OF IGNORING THE MARGIN 
§4. A MISINTERPRETATION 
§5. SOME CONSEQUENCES OF A HIGHER PRICE LEVEL 
§6. GENERAL RELATION BETWEEN PRICE, UTILITY AND 
COST 
 
CHAPTER V 
JOINT DEMAND AND SUPPLY 
§1. MARGINAL COST UNDER JOINT SUPPLY 
§2. MARGINAL UTILITY UNDER JOINT DEMAND 
§3. A CONTRAST BETWEEN COTTON AND COTTON-SEED, 
AND WOOL AND MUTTON 
§4. THE IMPORTANCE OF BEING UNIMPORTANT 
§5. CAPITAL AND LABOR 
§6. CONCLUSIONS AS TO JOINT SUPPLY AND JOINT DEMAND 
§7. COMPOSITE SUPPLY AND COMPOSITE DEMAND
§8. ULTIMATE REAL COSTS 
    
    
		
	
	
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