in your present random methods of 
operation. 
How many foot-pounds of energy do you suppose you annually dump 
into the scrap-heap of wasted effort? What does this mean to you in 
dollars and cents? In conscious usefulness? In peace and happiness? 
[Sidenote: The Means to Notable Achievement] 
Individual mental efficiency is an absolute prerequisite to any notable 
personal achievement or any great individual success. Your mental 
energies are the forces with which you must wage your battles in this 
world. Are you prepared to direct and deploy Achievement these forces 
with masterful control and strategic skill? Are you prepared to use all 
your reserves of mental energy in the crises of your career? 
A Mighty and Intelligent Power resides within you. Its marvelous 
resources are just now coming to be recognized.
Recent scientific research has revealed, beyond the world of the senses 
and beyond the domain of consciousness, a wide and hitherto hidden 
realm of human energies and resources. 
[Sidenote: A Process for "Making Good"] 
These are mental energies and resources. They are phases of the mind, 
not of the "mind" of fifty years ago, but of a "mind" of whose 
operations you are unconscious and whose marvelous breadth and 
depth and power have but recently been revealed to the world by 
scientific experiment. 
In this Basic Course of Reading we shall lay before you in simple and 
clear-cut but scientific form the proof that you have at your command 
mental powers of which you have never before dreamed. 
And we shall give you such specific directions for the use of these 
new-found powers, that whatever your environment, whatever your 
business, whatever your ambition, you need but follow our plain and 
simple instructions in order to do the thing you want to do, to be the 
man you want to be, or to get the thing you want to have. 
[Sidenote: Inadequacy of Body Training] 
If you have any thought that the control of your hidden mental energies 
is to be acquired by mere hygienic measures, put it from you. The idea 
that you may come into the fulness of your powers through mere 
wholesome living, outdoor sports and bodily exercise is an idea that 
belongs to an age that is past. Good health is not necessary to 
achievement. It is not even a positive influence for achievement. It is 
merely a negative blessing. With good health you may hope to reach 
your highest mental and spiritual development free from the 
harassment of soul-racking pain. But without good health men have 
reached the summit of Parnassus and have dragged their tortured bodies 
up behind them. 
[Sidenote: Inadequacy of Business Specialization]
Nor does success necessarily follow or require long preparation in a 
particular field. The first occupation of the successful man is rarely the 
one in which he achieves his ultimate triumph. In the changing 
conditions of our day, one needs a better weapon than the mere 
knowledge of a particular trade, vocation or profession. He needs that 
mastery of himself and others that is the fundamental secret of success 
in all fields of endeavor. 
[Sidenote: Futility of Advice in Business] 
It is well to tell you beforehand that in this Basic Course of Reading we 
shall be content with no mere cataloguing of the factors that are 
commonly regarded as essential to success. We shall do no moralizing. 
You will find here no elaboration of the ancient aphorisms, "Honesty is 
the best policy," and "Genius is the infinite capacity for taking pains." 
The world has had its fill of mere exhortations to industry, frugality and 
perseverance. For some thousands of years men have preached to the 
lazy man, "Be industrious," and to the timid man, "Be bold." But such 
phrases never have solved and never can solve the problem for the man 
who feels himself lacking in both industry and courage. 
[Sidenote: The Why and the How] 
It is easy enough to tell the salesman that he must approach his 
"prospect" with tact and confidence. But tact and confidence are not 
qualities that can be assumed and discarded like a Sunday coat. 
Industry and courage and tact and confidence are well enough, but we 
must know the Why and the How of these things. 
It is well enough to preach that the secret of achievement is to be found 
in "courage-faith" and "courage-confidence," and that the way to 
acquire these qualities is to assume that you have them. There is no 
denying the undoubted fact that men and women have been rescued 
from the deepest mire of poverty and despair and lifted to planes of 
happy abundance by what is known as "faith." But what is "faith"? And 
"faith" in What? And Why? And How?
[Sidenote: Fundamental Training for Efficiency] 
Obviously we cannot achieve certain and definite results in this or any 
other    
    
		
	
	
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