Power of Mental Imagery, by 
Warren Hilton 
 
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Title: Power of Mental Imagery Being the Fifth of a Series of Twelve 
Volumes on the Applications of Psychology to the Problems of 
Personal and Business Efficiency 
Author: Warren Hilton 
Release Date: September 2, 2007 [EBook #22489] 
Language: English 
Character set encoding: ISO-8859-1 
*** START OF THIS PROJECT GUTENBERG EBOOK POWER OF 
MENTAL IMAGERY *** 
 
Produced by David Clarke, Suzan Flanagan and the Online Distributed 
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Applied Psychology 
POWER OF MENTAL IMAGERY 
Being the Fifth of a Series of Twelve Volumes on the Applications of 
Psychology to the Problems of Personal and Business Efficiency 
BY 
WARREN HILTON, A.B., L.L.B. 
FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY 
ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST 
FOR The Society of Applied Psychology NEW YORK AND 
LONDON 1920 
------------------------------------------------------------ 
COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN 
FRANCISCO 
(Printed in the United States of America) 
------------------------------------------------------------ 
 
CONTENTS 
Chapter 
I. 
IMAGINATION AND RECOGNITION Page 
RECOGNIZING THE PAST AS PAST 3 IMAGINATION, PAST,
PRESENT AND FUTURE 5 
II. KINDS OF MENTAL IMAGES 
VISUAL IMAGERY 9 AUDITORY IMAGERY 11 IMAGERY OF 
TASTE AND SMELL 12 MUSCULAR AND TACTUAL IMAGERY 
13 PERSONAL DIFFERENCES IN MENTAL IMAGERY 14 
INVESTIGATIONS OF DOCTOR GALTON 15 INVESTIGATIONS 
OF PROFESSOR JAMES 16 INVESTIGATIONS OF PROFESSOR 
SCOTT 21 
III. HOW TO INFLUENCE OTHERS THROUGH MENTAL 
IMAGERY 
A RULE FOR INFLUENCING OTHERS 31 APPLICATION TO 
PEDAGOGY 32 HOW TO SELL GOODS BY MENTAL IMAGERY 
33 A STUDY OF ADVERTISEMENTS 34 THE WORDS THAT 
CREATE DESIRE 35 A KEY FOR SELECTING A CALLING 36 
IV. HOW TO TEST YOUR MENTAL IMAGERY 
FINDING OUT YOUR WEAK POINTS 39 TESTS FOR VISUAL 
IMAGERY 40 TESTS FOR AUDITORY AND OLFACTORY 
IMAGERY 42 TESTS FOR IMAGERY OF TASTE AND TOUCH 43 
TESTS FOR IMAGERY OF HEAT AND COLD 44 HOW TO 
CULTIVATE MENTAL IMAGERY 45 
V. THE CREATIVE IMAGINATION 
THE PROCESS OF CREATIVE IMAGINATION 49 BUSINESS 
AND FINANCIAL IMAGINATION 50 HOW WEALTH IS 
CREATED 51 THE KLAMATH PHILOSOPHY 52 HOW MEN GET 
THINGS 53 PREREQUISITES TO ACHIEVEMENT 54 HOW TO 
TAKE RADICAL STEPS IN BUSINESS 55 THE EXPANSION OF 
BUSINESS IDEALS 57 RISING TO THE EMERGENCY 58 THE 
CONSTRUCTIVE IMAGINATION 59 LITTLE TASKS AND BIG 
TASKS 60 WORKING UP A DEPARTMENT 61 IMAGINATION IN 
HANDLING EMPLOYEES 62 HOW TO TEST AN EMPLOYEE'S
IMAGINATION 63 IMAGINATION IN BUSINESS GENERALLY 
64 IMAGINATION AND ACTION 65 
 
IMAGINATION AND RECOGNITION 
 
[Illustration] 
CHAPTER I 
IMAGINATION AND RECOGNITION 
[Sidenote: Recognizing the Past as Past] 
In the preceding volume of this Course, entitled "The Trained 
Memory," you learned that the memory process involves four elements, 
Retention, Recall, Recognition and Imagination; and the scope and 
operation of two of these elements, Retention and Recall, were 
explained to you. 
There remain Recognition and Imagination, which we shall make the 
subject of this book. We shall treat of them, however, not only as parts 
of the memory process, but also as distinct operations, with an 
individual significance and value. 
Both Recognition and Imagination have to do with mental images. 
Recognition relates exclusively to those mental images that are the 
replica of former experiences. It is the faculty of the mind by which we 
recognize remembered experiences as a part of our own past. If it were 
not for this sense of familiarity and of ownership and of the past tense 
of recalled mental images, there would be no way for us to distinguish 
the sense-perceptions of the past from those of the present. 
Recognition is therefore an element of vital necessity to every act of 
memory.
[Sidenote: Imagination, Past, Present and Future] 
Imagination relates either to the past, the present or the future. On the 
one hand, it is the outright re-imagery in the mind's eye of past 
experiences. On the other hand, it is the creation of new and original 
mental images or visions by the recombination of old experiential 
elements. 
[Illustration: Girls-- 
You'll want to have it taste just right, especially if it's for "him," so be 
careful of the directions: Make a paste, using a tablespoonful of 
Anderson's Chocolate 
--to a cup of boiling milk--stir for a moment--then serve this delightful 
beverage. Watch his eyes sparkle--note the satisfaction in every 
sip--hear him murmur "You're a dear." 
THIS ADVERTISEMENT COMBINES DIFFERENT ELEMENTS IN 
A SKILFUL APPEAL TO THE SENSES. SEE TEXT, PAGE 34] 
 
KINDS OF MENTAL IMAGES 
 
[Illustration] 
CHAPTER II 
KINDS OF    
    
		
	
	
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