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Personality Plus 
 
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Title: Personality Plus Some Experiences of Emma McChesney and 
Her Son, Jock 
Author: Edna Ferber 
Release Date: June 22, 2004 [EBook #12677] 
Language: English 
Character set encoding: ISO-8859-1 
*** START OF THIS PROJECT GUTENBERG EBOOK 
PERSONALITY PLUS *** 
 
Produced by Janet Kegg and the Project Gutenberg Distributed 
Proofreading Team 
 
[Illustration: "'What is this anyway? A George Cohan comedy?'"]
PERSONALITY PLUS 
SOME EXPERIENCES OF EMMA McCHESNEY AND HER SON, 
JOCK 
By 
EDNA FERBER 
AUTHOR OF "DAWN O'HARA," "BUTTERED SIDE DOWN," 
"ROAST BEEF, MEDIUM," ETC. 
WITH FIFTEEN ILLUSTRATIONS BY JAMES MONTGOMERY 
FLAGG 
NEW YORK FREDERICK A. STOKES COMPANY 1914 
 
CONTENTS 
CHAPTER I. 
MAKING GOOD WITH MOTHER 
II. PERSONALITY PLUS 
III. DICTATED BUT NOT READ 
IV. THE MAN WITHIN HIM 
V. THE SELF-STARTER 
 
ILLUSTRATIONS 
"'What is this anyway? A George Cohan comedy?'" Frontispiece 
"'You're a jealous blond,' he laughed"
"He was the concentrated essence of do-it-now" 
"'Hi! Hold that pose!' called Von Herman" 
"With a jolt Jock realized she had forgotten all about him" 
"'Well, raw-thah!' he drawled" 
"... became in some miraculous way a little boy again" 
"Jock McChesney began to carry a yellow walking stick down to work" 
"'Good Lord, Mother! Of course you don't mean it, but--'" 
"'Greetings!'" 
"She laid one hand very lightly on his arm and looked up into the sullen, 
angry young face" 
"He made straight for the main desk with its battalion of clerks" 
"'Let's not waste any time,' he said" 
"He found his mother on the floor ... surrounded by piles of pajamas, 
socks, shirts and collars" 
"'Well, you said you wanted somebody to worry about, didn't you?'" 
 
PERSONALITY PLUS 
 
I 
MAKING GOOD WITH MOTHER 
When men began to build cities vertically instead of horizontally there 
passed from our highways a picturesque figure, and from our language
an expressive figure of speech. That oily-tongued, persuasive, 
soft-stepping stranger in the rusty Prince Albert and the black string tie 
who had been wont to haunt our back steps and front offices with his 
carefully wrapped bundle, retreated in bewildered defeat before the 
clanging blows of steel on steel that meant the erection of the first 
twenty-story skyscraper. "As slick," we used to say, "as a lightning-rod 
agent." Of what use his wares on a building whose tower was robed in 
clouds and which used the chain lightning for a necklace? The Fourth 
Avenue antique dealer had another curio to add to his collection of 
andirons, knockers, snuff boxes and warming pans. 
But even as this quaint figure vanished there sprang up a new and 
glittering one to take his place. He stood framed in the great plate-glass 
window of the very building which had brought about the defeat of his 
predecessor. A miracle of close shaving his face was, and a marvel of 
immaculateness his linen. Dapper he was, and dressy, albeit inclined to 
glittering effects and a certain plethory at the back of the neck. Back of 
him stood shining shapes that reflected his glory in enamel, and brass, 
and glass. His language was floral, but choice; his talk was of gearings 
and bearings and cylinders and magnetos; his method differed from that 
of him who went before as the method of a skilled aëronaut differs 
from that of the man who goes over Niagara in a barrel. And as he 
multiplied and spread over the land we coined a new figure of speech. 
"Smooth!" we chuckled. "As smooth as an automobile salesman." 
But even as we listened, fascinated by his fluent verbiage there grew 
within us a certain resentment. Familiarity with his glittering wares 
bred a contempt of them, so that he fell to speaking of them as 
necessities instead of luxuries. He juggled figures, and thought nothing 
of four of them in a row. We looked at our five-thousand-dollar salary, 
so strangely shrunken and thin now, and even as we looked we saw that 
the method of the unctuous, anxious stranger had become antiquated in 
its turn. 
Then from his ashes emerged a new being. Neither urger nor 
spellbinder he. The twentieth century was stamped across his brow, and 
on his lips was ever the word "Service." Silent, courteous, watchful,
alert, he listened, while you talked. His method, in turn, made that of 
the silk-lined salesman sound like the hoarse hoots of the ballyhoo man 
at a county fair. Blithely he accepted five hundred thousand dollars and 
gave in return--a promise. And    
    
		
	
	
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